Customer:

Renault Pont d'Aquitaine is a leading full-line distributor of Renault cars in the south of France.

Challenge:

Renault Pont d'Aquitaine sought to instill loyalty among its new car buyers.

Product:

Eltron's P400 printer. P400 Series printers come standard with Windows™ drivers and WindCard™ software. Their surprisingly small footprint and easy-loading, minimal maintenance design make desk-top operation simple and efficient.

All P Series on-demand plastic card printers offer sharp 300 dpi print resolution. Durable design features give you full color value or monochrome economy, and assure the portability necessary for on-demand personal identification card printing.

Use P400 printers to print:

• Membership cards
• Visitor and employee badges
• Identification and access control cards
• Student identification cards
  
  

Result:

Upon purchasing a new car, the buyer is issued a pre-printed color plastic card which is immediately printed on both sides to include data such as name, buyer's address and means of contact, and date of purchase of the vehicle. The card is subsequently used to track service encounters, thus allowing more efficient management of the car's service history

As a standard procedure, the dealership maintains precise records relative to service data, any manufacturer's recalls, accidents and other pertinent information. It then relies on this data to communicate with the card holder regarding special discounts on accessories, tips on maintenance procedures and suggested dates for check-ups.

The card holders' loyalty is strengthened with the knowledge that accurate records are being kept on their vehicles, that savings can be made on special discount offers and, generally, that "the dealership cares."