Customer:

Golf Discount, located in Paris, is a popular retailer of golf equipment and supplies.

Challenge:

Golf Discount wanted to create customer loyalty among its increasingly demanding customers, with the subsidiary benefits of having a cost effective marketing tool allowing the store to keep accurate customer records and facilitate direct mail advertising. The card, printed immediately after its purchase, would entitle customers to accumulate purchase value and gain additional discounts on subsequent visits.

Product:

Eltron's P300F printer. P300 Series printers come standard with Windows™ drivers and WindCard™ software. Their surprisingly small footprint and easy-loading, minimal maintenance design make desk-top operation simple and efficient. They print sharp, readable bar codes, graphics and text in less than five seconds. Optional features include magnetic stripe and Smart chip encoding.

All P Series on-demand plastic card printers offer sharp 300 dpi print resolution. Durable design features give you full color value or monochrome economy, and assure the portability necessary for on-demand personal identification card printing.

Use P300 printers to print:

• Membership cards
• Visitor and employee badges
• Identification and access control cards
• Student identification cards
  
  

Result:

With the in-store installation of the P300F, Golf Discount can immediately print a new customer's name, address and identification in seconds on a preprinted card bearing the store's colors. Customers consider it a privilege to carry the card.

The records that are generated lead to far greater efficiency and productivity. The firm conducts s several direct mail programs and promotions per year that encourage card-holding customers to visit the store, as well as to obtain special "preferred customer" discounts.